WELCOME TO ORANGE ACADEMY

Once upon a time, there was a product era where all the 5 Ps of marketing ruled. Afterwards, there was the positioning era, where all the gimmicks of advertising worked.

Going forward, the world has become a consumer area where conversation rules.

At Orange Academy, we are grooming our students for that market. A market where brands survive on humanness. For us, a brand is an idea humanity can relate to.

Does it mean previous theories no longer work? They do, depending on what you set out to achieve with your brand, and yeah, we teach some of those foundational things but our faculty are constantly challenging themselves to gain insights from the changing world of humanity.

Welcome to Africa's 1st Practical School of Brand Advertising.