Brand Identity Design (BID)

COURSE OVERVIEW

This is an eight-weekend, project-led course for anyone looking to understand brand identity design. The objective is to train brand identity designers who can create coherent design systems that help organizations deliver on their communication objectives. This requires an ability to translate brand strategy into desired visual outcomes: logo, copy, imagery, color, etc. This course, Brand Identity Design, is fully focused on ideation and implementation. Prospective trainees are therefore advised to ensure they can operate at least one design software before signing up.

COURSE CONTENT

Introduction to Brand Identity Design

Overview of course and learning objectives
Understanding the importance of brand identity and its role in brand communications
Introduction to key concepts and terminologies in brand identity design

Research and Strategy

Understanding your target audience and competitors
Conducting market research and analysis
Developing a brand positioning statement

Design Fundamentals

Basic design principles and elements
Understanding color theory and typography
Hands-on exercises in creating basic design elements

Logo Design

Understanding the importance of a strong logo
Techniques for creating effective logos
Critique and feedback on logo design projects

Visual Identity

Developing a visual identity system
Creating guidelines for consistent brand representation
Hands-on exercises in creating visual identity elements

Packaging and Collateral Design

Designing packaging and collateral materials
Creating guidelines for consistent brand representation on packaging and collateral
Critique and feedback on packaging and collateral design projects

Packaging and Collateral Design

Designing packaging and collateral materials
Creating guidelines for consistent brand representation on packaging and collateral
Critique and feedback on packaging and collateral design projects

Digital Design

Designing for web and mobile
Creating guidelines for consistent brand representation in digital media
Critique and feedback on digital design projects

Presentation and Pitch

Preparing a professional presentation of your brand identity design
Practice presenting and pitching your brand identity to a panel

Implementation and Maintenance

Understanding the process of implementing a brand identity
Best practices for maintaining consistency in brand representation

Final Project and Graduation

Presentation and critique of final brand identity design project

ENROLLMENT DETAILS

Training for Whom

This program is designed to help graphic designers, brand strategists, copywriters and other creative types understand how to design unique brand identity systems. Ability to operate at least one design software is strongly advised for this course.

How To Register

Click on the Register button at the bottom of this page
Read course requirements
Fill every necessary information requested in the registration form
Click on Make Payment to complete online registration

Training Schedule

Training takes place only on weekends. 10 am to 5 pm on Saturdays and 2 pm to 5 pm on Sundays. The duration of the program is seven weekends.

The current tuition fee for this program is ₦200,000 only. However, training can be accessed at a discounted fee of ₦150,000 provided tuition is paid in full before training begins. The registration fee is ₦1,000 and non-refundable.

FURTHER INFORMATION

BID training is currently conducted in-person, but can be moved to a virtual set up only as circumstances (force majeure) dictate.
All fees paid to the Academy become non-refundable upon the commencement of training.
For further enquiry, please send an email to info@cluborangeng.com or call 07045863980, 09099672193 and 07064384235.