Brand Identity Design (BID)

COURSE OVERVIEW
This is an eight-weekend, project-led course for anyone looking to understand brand identity design. The objective is to train brand identity designers who can create coherent design systems that help organizations deliver on their communication objectives. This requires an ability to translate brand strategy into desired visual outcomes: logo, copy, imagery, color, etc. This course, Brand Identity Design, is fully focused on ideation and implementation. Prospective trainees are therefore advised to ensure they can operate at least one design software before signing up.
COURSE CONTENT
Introduction to Brand Identity Design
- Overview of course and learning objectives
- Understanding the importance of brand identity and its role in brand communications
- Introduction to key concepts and terminologies in brand identity design
Research and Strategy
- Understanding your target audience and competitors
- Conducting market research and analysis
- Developing a brand positioning statement
Design Fundamentals
- Basic design principles and elements
- Understanding color theory and typography
- Hands-on exercises in creating basic design elements
Logo Design
- Understanding the importance of a strong logo
- Techniques for creating effective logos
- Critique and feedback on logo design projects
Visual Identity
- Developing a visual identity system
- Creating guidelines for consistent brand representation
- Hands-on exercises in creating visual identity elements
Packaging and Collateral Design
- Designing packaging and collateral materials
- Creating guidelines for consistent brand representation on packaging and collateral
- Critique and feedback on packaging and collateral design projects
Packaging and Collateral Design
- Designing packaging and collateral materials
- Creating guidelines for consistent brand representation on packaging and collateral
- Critique and feedback on packaging and collateral design projects
Digital Design
- Designing for web and mobile
- Creating guidelines for consistent brand representation in digital media
- Critique and feedback on digital design projects
Presentation and Pitch
- Preparing a professional presentation of your brand identity design
- Practice presenting and pitching your brand identity to a panel
Implementation and Maintenance
- Understanding the process of implementing a brand identity
- Best practices for maintaining consistency in brand representation
Final Project and Graduation
- Presentation and critique of final brand identity design project
ENROLLMENT DETAILS
Training for Whom
This program is designed to help graphic designers, brand strategists, copywriters and other creative types understand how to design unique brand identity systems. Ability to operate at least one design software is strongly advised for this course.
How To Register
- Click on the Register button at the bottom of this page
- Read course requirements
- Fill every necessary information requested in the registration form
- Click on Make Payment to complete online registration
Training Schedule
Training takes place only on weekends. 10 am to 5 pm on Saturdays and 2 pm to 5 pm on Sundays. The duration of the program is seven weekends.
The current tuition fee for this program is ₦200,000 only. However, training can be accessed at a discounted fee of ₦150,000 provided tuition is paid in full before training begins. The registration fee is ₦1,000 and non-refundable.
FURTHER INFORMATION
- BID training is currently conducted in-person, but can be moved to a virtual set up only as circumstances (force majeure) dictate.
- All fees paid to the Academy become non-refundable upon the commencement of training.
- For further enquiry, please send an email to info@cluborangeng.com or call 07045863980, 09099672193 and 07064384235.