Integrated Brand Experience (IBX)

Our most demanded program. A portfolio coursework for those restless souls thinking of a career in Strategic Brand Management with a specialization in Creating Brand Experience. This course prepares you to work for Brands, Brand agencies, Startups, Non-Profit projects or even working for yourself. This Program comes with major Internship opportunities for ‘hot’ students.
In addition, 6 months including Internship. Only weekends. Sat- (10am – 4pm)/ Sundays (2pm – 4pm)
Course Outline
Logic 40%
-
Strategic Planning
-
Brand Management
-
Media Planning
-
Media Buying
-
Social Media
-
Product Launch
-
360 degree Marketing
-
Agency Management
-
Business Strategy
Magic 60%
-
Designing Brand Experience
-
School of Imagination and Literary Genres
-
Brand Communication
-
Brand Innovation
-
Consumer Engagement
-
Personal Branding
-
Fashion Branding