Integrated Brand Experience (IBX)

COURSE OVERVIEW

This program is founded on a fundamental human truth namely, that human beings are experiential beings. Human nature is notoriously hard to “cognitize”, but every astute manufacturer and service provider knows that marketability is not built on functionality alone. This is why the biggest brands invest heavily on experts who can help them find innovative ways to exploit the power of experience.

And this is where Integrated Brand Experience comes in. It is a program that is designed to train brand experience experts. The ultimate goal of this program is to train people who have the capacity to combine strategic and creative insights for the creation of a total brand experience. For this reason, the program has a dual focus that will enable participants to develop competence in Logic (strategy) and Magic (creativity).

IBX is highly practical, participants are expected to demonstrate their understanding of every module through practical projects which may be executed individually or as part of a group.

IBX also offers participants the opportunity to get involved in good causes by executing an Art of Positive Thinking project. The Art of Positive Thinking is an Orange Academy social awareness initiative designed to create awareness about salient issues in society. Previous APT themes chosen by the Academy have focused on stigmatization against people living with HIV, dyslexia, rape, and many more.

After the training, participants will defend the project given to them before a panel of experts from the brand communications industry. Participants who successfully defend their project are awarded the Orange Academy Proficiency in Integrated Brand Experience Certificate.

COURSE CONTENT

Logic 40%

  • Strategic Planning

  • Brand Management

  • Media Planning

  • Media Buying

  • Social Media

  • Product Launch

  • 360 degree Marketing

  • Agency Management

  • Business Strategy

Magic 60%

  • Designing Brand Experience

  • School of Imagination and Literary Genres

  • Brand Communication

  • Brand Innovation

  • Consumer Engagement

  • Personal Branding

  • Fashion Branding

ENROLLMENT DETAILS

Training For Whom

This program is especially for creative and innovative people, whether they run a startup or they want to forge careers in advertising, banking, telecommunications, fintech, e-commerce, fashion, entertainment (showbiz), real estate, agribusiness, pharmaceuticals, hospitality, non-profits, IBX provides a solid foundation for all these and many more.

How To Register

To participate in this program, interested persons must purchase and fill the IBX Enrollment Agreement Form (see payment link at the bottom of this page). The filled form is to be submitted in pdf format and accompanied by the following in separate files:

  • An HND certificate and above from an accredited tertiary institution in Nigeria or abroad. Or proof of 2 years work experience or more.

  • A portfolio of brand communication pieces including posters, logo designs, radio and TV commercials, doodles, animations, photos, with a two line description on why you chose the piece.

  • A one page summary of a literary work by Wole Soyinka.

Portfolio may include personal works or works by others that are of personal interest. Either way, portfolio will have to be defended during a short interview organized before training begins. The above, (form, certificate and portfolio), should be sent via email to info@cluborangeng.com with the subject line (Your Name – IBX Registration). For example, Emeka Andrews – IBX Registration. A reply will be given within 48 hours.

If participant is being sponsored by an employer, please indicate this in your email and provide the name of employer (i.e. name of company) and name of individual authorizing payment with official designation if possible.

PROGRAM SCHEDULE

The IBX course is held twice a year, February and August. The next class of IBX date will be communicated to you once we receive your application. Training takes place only on weekends. 10 am to 5 pm on Saturdays and 2 pm to 5 pm on Sundays. The duration of the program is six months, four months of training and two months of optional internship.

The current tuition fee is N360,000 only. However, training can be accessed at a discounted fee of N324,000 only, provided tuition will be paid in full before training begins. Payment can also be made in installments, starting with a minimum deposit of N200,000 only. Balance payment of N160,000 must be made before the end of the first month of training. Registration fee is N3,000 only and non-refundable.

FURTHER INFORMATION

  • IBX training is currently conducted in-person, but can be moved to a virtual set up only as circumstances dictate.

  • All fees paid to the Academy become non-refundable upon the commencement of training.

  • For further enquiry, please send an email to info@cluborangeng.com or call 07045863980, 09099672193 and 07064384235.

CLICK HERE TO PAY FOR THE REGISTRATION FORM

OUR PROGRAMS

Integrated Brand Experience (IBX)

Digital Marketing

Break Away Designers (BAD)

Idea School

Orange Copy and Content Department (OCD)