Integrated Brand Experience (IBX)


What is IBX?

As machines do more work and algorithms produce more interactions and create content, brands must tell more empathetic human stories.

At Orange Academy, we call this the IBX, Integrated brand experience. We know machines are limited in their ability to understand emotions, tell stories, and connect with humans on a one-on-one basis.

Integrated refers to the cohesive alignment of the brand across all customer interactions. The brand culture and its unique story permeates the customer experience across touchpoints, including advertising, packaging, digital interactions, website design, etc.

IBX teaches you how to create a detailed plan that outlines how these will be delivered across all channels and interactions.

This program will teach you, test you, and stretch your creativity. You will be happy and sad; at times, you will fight humans and the unseen voices in your head.

However, if you can go through the six missions of IBX, you will look back at your journey, buy yourself some bọ̀lè and peanuts, and down them with some cold La Casera and say: I did it! Ready?

Meet The Six IBX Missions

  • Mission One: Market Research and Problem Definition
  • Mission Two: Brand Story and Design
  • Mission Three: PR and Go-To-Market Strategy
  • Mission Four: Advertising and Creatives
  • Mission Five: Digital Experience
  • Mission Six: Social Cause and Personal Branding

How you earn your IBX, 100%

Orange coursework is divided into LOGIC and MAGIC

MAGIC signifies your creative thinking hat. We define creativity as the ability to make connections between existing ideas in a way that is original and useful.

  • How you use your imagination
  • How you see things in new ways
  • How you tell compelling stories
  • How to compose images

MAGIC = 30 marks

LOGIC signifies your strategic thinking hat

  • How you organize your thoughts
  • How you use numbers and data
  • How you present your thoughts
  • How you show understanding of problems
  • How you clarify things so others can understand

LOGIC = 20 marks

Finally, you score for your collaborative work with others. Orange believes no meaningful creative work can be done in the brand marketing communications industry without collaborating with others.

GROUP WORK = 50 marks


We aim to be as inclusive as possible, however the following are standard entry requirements for IBX:

  • A tertiary school certificate, not less than an HND
  • A scrap book containing your personal story; who you are, what you currently do, why you are enrolling for IBX and your career goals. Your scrap book must be 80% visual (i.e. images and pictures) and 20% verbal (i.e. written words)
  • A one page summary of a poem by Wole Soyinka


Program Schedule

IBX holds twice a year, the first batch starts in February while the second batch begins in August. Training takes place only on weekends. 10 am to 5 pm on Saturdays and 2 pm to 5 pm on Sundays. The duration of the program is six months, four months of training and two months of optional internship.

The current tuition fee is ₦450,000 only. However, training can be accessed at a discounted fee of ₦405,000 provided tuition is paid in full before training begins.

Payment can also be made in installments, starting with a minimum deposit of ₦200,000 only. Balance payment of ₦250,000 must be made by end of second month in training. Registration fee is ₦3,000 only and non-refundable.

How To Register

  • Click on the Register button at the bottom of this page
  • Read course requirements
  • Fill every necessary information requested in the registration form
  • Click on Make Payment to complete online registration.


  • IBX training is currently conducted in-person, but can be moved to a virtual set-up only as circumstances (force majeure) dictate.
  • All fees paid to the Academy become non-refundable upon the commencement of training.
  • For further enquiry, please send an email to [email protected] or call 07045863980, 09099672193 and 07064384235



Integrated Brand Experience (IBX)

Digital Marketing

Brand Identity Design

Idea School

Orange Copy and Content Department (OCD)